cecentianquiztli. el que en todas partes tiene ruyn fama. Alonso de Molina, Vocabulario en lengua castellana y mexicana y mexicana y castellana, 1571, part 2, Nahuatl to Spanish, f. 15v. col. 1. Thanks to Joe Campbell for providing the transcription.
Attestations from sources in English:
This appears to be a metaphor, as the literal meaning would be "each marketplace."