the act of building up and giving name and honor to another person (see Molina; Engl. transl. by SW)
Alonso de Molina:
tetleyotiliztli. el acto de engrandecer y dar nombradia y honra a otro. Alonso de Molina, Vocabulario en lengua castellana y mexicana y mexicana y castellana, 1571, part 2, Nahuatl to Spanish, f. 110v. col. 1. Thanks to Joe Campbell for providing the transcription.