to smoke in someone's face, or blow smoke up someone's nose (see Molina)
Alonso de Molina:
yacapocuia. nite. (pret. oniteyacapocui.) dar humo anarizes. Alonso de Molina, Vocabulario en lengua castellana y mexicana y mexicana y castellana, 1571, part 2, Nahuatl to Spanish, f. 30r. col. 2. Thanks to Joe Campbell for providing the transcription.