the act or practice of giving someone a name, or of giving someone one's own name (see Molina)
Alonso de Molina:
tetocayotiliztli. el acto de poner nombre a otro, desta manera. Alonso de Molina, Vocabulario en lengua castellana y mexicana y mexicana y castellana, 1571, part 2, Nahuatl to Spanish, f. 110v. col. 1. Thanks to Joe Campbell for providing the transcription.